My name is Warren Coughlin.

I Help Established 7 & 8 Figure Values-Driven Entrepreneurs Take Back Control & Regain Clarity To Create Both The Business and The Impact You Desire. 

Schedule your free 30 minute "Business That Matters Discovery Call " to see if you qualify for our Guarantee.

As Seen In

YOur 90 Day BTM

Satisfaction Guarantee!

 At the end of 90 days, you will have

1) certainty on the financial and cash position of your business,

 2)  designed the high performance culture that will allow you to achieve your growth objectives and 

3) an executable (as opposed to theoretical) plan of action with clear accountabilities and timelines that focuses you and your team on doing what matters most.  

If you are not satisfied with the plan and direction of your business at the end of 90 days, I will give you every last cent of your investment back, no questions asked.

All you have to do is be willing to follow a proven model , with my guidance, that's been designed specifically to help ethical, values-driven entrepreneurs end the chaos and get control over your business and its growth

The Business That Matters foundations System

Here's how it works

In 90 Days you will nail down the 4 foundations for your future growth.  

No more reactivity or management by "WAG" (Wild Ass Guessing).  Pin The Tail On The Donkey is a fun kids' game.  It sucks as a business strategy.  You need and deserve more control, clarity and direction.  

Here are the 4 steps to get you there...


The BTM Scorekeeper System

How do you know if you're winning or losing if you don't know how to keep score?  Using the proprietary Business That Matters Financial Clarity Dashboard, you'll have confidence in your key financial indicators, trends, ratios and comparative performance by month, quarter and year.  

You'll also have a 3 month cash flow projection so you can make informed decisions about hiring, marketing, purchases and more.   This then allows you to set realistic goals and plans of action that - <GASP> - actually take into account the reality of your available resources.  


The BTM High Performance Culture Creation Process

Using an inclusive, fun and super-efficient process, we'll have you leave with a clear articulation of your desired High Performance Culture in less than 4 hours through a process I've refined over the last 15 years.  (It can often take months to do this, traditionally).  

Then, using the proprietary Culture Analysis Canvas and The MindSuites Human GPS system, we'll define the prioritized steps in bringing that culture to life.  Remember, it's your culture that will execute your strategy.  So, it's critical that you get this right.  


Your Business That Matters Playbook

Having worked with businesses from Start-up to $150 million, I saw a consistent struggle with creating operational strategic plans that could be developed and executed with simplicity.  So I created The Business That Matters Playbook.  It automates the front end of the strategic planning process, freeing you from a ton of time and hard analysis.  

With my input, it guides you through the development of year-long goals and priorities to the creation of a clear 90 Day Plan of Action.  Everyone will know who is accountable for what and by when, ensuring S&^! gets done!



Most strategies fail.  But they don't fail because they were bad plans.  They fail in execution.  

They fail in execution because the company has no methodology of execution and therefor, when the inevitable "unknown" emerges, the plan gets abandoned in favor of the "matter of the moment".  You will leave the 90 days with a simple and clear cadence and structure of meetings that is time efficient and prevents the drift that normally blows plans out of the water. 

The result?   Control.  Clarity.  Accountability.  And Results!

Just Some Clients

Case studies

Check out the results we've achieved for some of our clients...

280% Revenue Growth, An Extra $2 Million In Profit, Acquisition Of A New Company And More Time With Family. 

Andrew has always been committed to excellence.  That’s why his clients love him.  But with just 2 crews and more established competitors, he was salesperson, maintenance chief, HR manager, team supervisor and financial manager.  In a seasonal business, that meant long hours and high stress.  

Together, we evaluated the 3 tiers of customers he served, his margins for each and his conversion rates.  We chose to target larger jobs, even though competitors had more established reputations.  To do this, we revised his Unique Selling Proposition, up-levelled his sales skills and sales process.  We also redefined his culture, hired to that culture and exited those who didn’t fit.


"While I had the drive to hustle hard, I didn’t have the skills to hustle smart. 

Warren brought to me and my company the expertise that’s driven our success.  As a coach, mentor and role model, his combination of fierce commitment to values and to excellence in systems has helped revitalize my business."

Andrew Markew

CEO of Whitby shores Landscaping

The Results

Revenue has almost tripled to over $5 million. His average job size has doubled.  Margins have grown. He’s gone from 9 employees to 34. His winter snow removal revenue increased by 30%.  He’s purchased another company to complement his existing services.  Combined, that will add more than $2 million in profitability.  And as importantly, he now has a trusted leadership team committed to the culture and to the business’ growth.  That means, in his busiest season, he is able to be at home with his children for dinner. 


Whitby Shores Landscaping


Residential Landscaping


Revenue Growth, Profit Growth, Team Growth & More Time With Family


Andrew Markew

From $35 Million To $75 Million While Creating A "Best Place To Work" Culture

Wynford is respected as one of the leaders in Canada in large scale corporate events and incentive travel programs.  However, they found themselves stuck at about $35 million in revenue.  In addition, most initiatives and quality control was driven by the 2 leaders who didn't have full confidence in understanding the financial performance of the business.  

Deb's Co-CEO was originally skeptical about bringing in a coach and believed working on culture was a waste of time. (His language was slightly more colorful than that).  

However, after some cajoling, they took on the challenge.  Deb dug into the numbers.  They drove cultural change and elevated the standards.  And they strategically targeted process improvements.  

"Our business was doing around 35M in sales and we had a crazy goal (and one we were afraid of) to grow that to 70M. Long story,short, with Warren’s coaching we hit that number. His advice, leadership, mentorship, humour, authenticity and ability to understand my challenges helped me immeasurably in growing from my then Co-Vice President Status to Co-President and Majority Shareholder to Co- CEO and Full Ownership of our business today. Warren’s leadership has not only been a huge “wind-beneath-my-wings” but he has managed to take my naysayer partner and transform him into the guy who says…”Let’s book a session with Warren, we need to do some growing and make some changes to our business!"

Deb Niven

Co-ceo of Wynford group

The Results

Initially, through improvements in processes and through a deeper understanding of their numbers, they increased profitability without increasing sales.  Subsequently, they were able to grow revenue to over $75 million.  But most importantly, with the work on culture, they have been named Best Place To Work in their category.  Deb's co-CEO, who once thought working on culture was a waste of time now says "Culture...It's everything."


Wynford Group


Incentive Travel and Corporate Event Management


From $35 million to $75 million and Best Place To Work


Deb Niven

From Stress and Struggle To A Freedom-Creating Exit,  Through Strategy, Culture and Financial Management

Raye came to Warren with an interesting conundrum.  He had a high value product that solved clear pains for a distinct and under-served market niche. However, growth was less than stellar, the team was underperforming and the financial situation didn't leave him with a lot of room to maneuver.  

As an entrepreneur, I’m used to doing my own thing which for the most part is ok. It’s not ok when I’m unfocused, unmotivated or uninspired by my business.  I know that Warren is a coach but I’m beginning to look at him more as a close senior partner in my business that honestly opens my mind to looking at details on another level. I wish I had done this years ago

Raye Ackerman

Founder of ITS Dispatch

Together we mapped out a series of operational strategic plans.  To his great credit, Raye was a model of personal accountability, ensuring plans were implemented.  In short order, his sales team improved their performance and his control over his margins and cash flows did a 180.  But, what was the true turning point was the transformation of his culture from one where people merely fulfilled tasks to one where people embraced and protected their values.  

The Results

Everything no longer fell squarely on his shoulders.  Soon, team members were stepping up and taking ownership.  He had other leaders he could rely on to get things done.  This resulted in much smoother operational systems, consistent growth, and growing profits.  This transformation caught the eye of large player in his industry that made a "too good to refuse" offer to buy the business.  

After the sale, Raye and his wife realized a dream and started a foundation supporting youth education.  Not one to sit still, Raye has gone on to pursue other entrepreneurial ventures.  


ITS Dispatch




From stress, and substandard outcomes to high value exit, start of a foundation and new businesses


Raye Ackerman

From A Collapse In Demand Due To COVID, To 3 Profitable Services Lines, A Team Of Rockstars And Healthy Cash Flows

"Warren's strategy process and his ability to keep us focused on what matters most has been instrumental in guiding us through the greatest existential risk in the history of my business. COVID can't keep us down!"

Mark Dosman

Founder of strategic site selection.

Mark's business has long been a leader in securing locations for corporate events.  When COVID decimated the event industry, companies began cancelling events.  Working through the Business That Matters Playbook, the entire leadership team became engaged in the search for the pivot.  Based on an evaluation of resources, market trends and internal capabilities, we examined several options and focused on 2. Those options generated both activity and cash flow to sustain the organization through the pandemic.  

The Results

As the world reopens, the business now has 3 profitable service lines.  Team surveys show the culture is at a renewed and high level of engagement.  And the clarity of the cash and financial resources of the firm give Mark and his leadership team a line of sight on their resources into the future. This allows them to make strategic decisions for the long term growth of the business, such as key hires and engaging relevant external agencies.  


Strategic Site Selection


Event Destination Selection


From facing a collapse in demand due to COVID, to 3 profitable services lines, a team of rockstars and healthy cash flows


Mark Dosman

Are You Making These 3 Killer Mistakes That Hold Down Your Profits and Steal Your Sleep?

Once you’ve hit 7 & 8 figures in revenue, you’re presented with a whole new set of challenges. 

If you want to avoid playing whack-a-mole, with every issue landing on your plate;

 Or if you want to gain clarity on how to move up to the next level without additional stress:

You MUST avoid these 3 common and debilitating mistakes.  If you don't, you could be creating for yourself too many sleep-deprived nights and profits that leave you disappointed.  

In this short free report, you'll discover specific steps to: 

  • Gain laser-focus on the activities that will produce the outcomes you want without distractions
  • Create a team of high performers that ensure those priorities get done...and done right
  • Measure the results of those activities to ensure you're doing the right things


Meet Your Growth Coach

Business Coach.  Recovering Lawyer. Serial Entrepreneur.  College Professor. Actor/Theatre Director.  Charity Board Director.

I've done a lot of things.  I believe this broad ranging and diverse set of experiences give me some unique insights and perspectives on what it takes to succeed as an entrepreneurial leader.  

And one thing over 20 years of coaching has taught me is there is no single approach that works for everyone.  Anyone who tells you "THIS" is the way to succeed is someone you should run from. 

Because of this flexible approach, my clients have enjoyed 8 figure exits, 7 figure salaries, significant impacts and the freedom that comes from having concrete business skills, a High Performance Culture and clarity of direction and purpose. 

Click here for a video with my full story

Ready to get started?

Schedule Your BTM Discovery Call today!


  • Increase your impact by growing your revenues and profits
  • End chaos and gain control over the growth of your business
  • Achieve clarity on the direction and path of your business
  • Build a High Performance Team you can trust rather than complain about people who don't care enough
  • Have the confidence to focus on what you most enjoy doing with the certainty that you'll never have to compromise your values.  
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