ontario business owners:

This is Invaluable If You Want greater control over the growth & profitability of your business

The Government will actually pay for you to install a system of strategic planning and the software that will make it all SUPER EASY. 

As seen in:
How it works?

The Business That Matters

foundations System

In short, the government wants to create jobs and promote career advancement within the economy. 


It’s good for the economy. 

It’s good for society. 

And it’s good for the tax base. 

They recognize that the more people are trained to do their work with skill and excellence, the more successful their organizations will be and the more vibrant the economy will be. 

Who Is This For?

The program funds the training of employees.  You, the owner, can (and should) sit in on it, but the funding is only for the employees. 

So, you must be an Ontario based employer. 

For this particular program, the participants should be senior enough, or will be senior enough that you want them to have a say in and responsibility for initiatives that drive the success of the business.

There needs to be a job benefit flowing from the training. 

How Will This Help My Business?

I’ve been coaching entrepreneurs for over 20 years.  From Start-ups to those doing over $100 million in revenue. 

And I can count on one hand businesses that have done strategic planning well. 

The result? 

Grindingly long hours, sleep stealing stress, disheartening profits...even when the business is successful. 

Installing a system of strategic planning and execution creates the opposite.

Controlled Growth, Predictable Profits and a Calm Confidence in the Future of Your Business!

I'll let my clients show you the type of results you can expect if you take advantage of this funding while it's still available because once it's gone, its gone so you'll have to wait for the next funding allocation (whenever that is).

with more than 100 satisfied clients You are in good hands, SO SCROLL DOWN, READ THE Full CASE STUDIES AND BOOK A TIME ON THE CALENDAR.
Case studies

Check out the results we've achieved for some of our clients...

280% Revenue Growth, An Extra $2 Million In Profit, Acquisition Of A New Company And More Time With Family.

Andrew has always been committed to excellence.  That’s why his clients love him.  But with just 2 crews and more established competitors, he was salesperson, maintenance chief, HR manager, team supervisor and financial manager.  In a seasonal business, that meant long hours and high stress.  

Together, we evaluated the 3 tiers of customers he served, his margins for each and his conversion rates.  We chose to target larger jobs, even though competitors had more established reputations.  To do this, we revised his Unique Selling Proposition, up-levelled his sales skills and sales process.  We also redefined his culture, hired to that culture and exited those who didn’t fit.

"While I had the drive to hustle hard, I didn’t have the skills to hustle smart.

Warren brought to me and my company the expertise that’s driven our success.  As a coach, mentor and role model, his combination of fierce commitment to values and to excellence in systems has helped revitalize my business."

Andrew Markew

CEO of Whitby shores Landscaping

The results

Revenue has almost tripled to over $5 million. His average job size has doubled.  Margins have grown. He’s gone from 9 employees to 34. His winter snow removal revenue increased by 30%.  He’s purchased another company to complement his existing services.  Combined, that will add more than $2 million in profitability.  And as importantly, he now has a trusted leadership team committed to the culture and to the business’ growth.  That means, in his busiest season, he is able to be at home with his children for dinner.

Whitby Shores Landscaping

Residential Landscaping

Revenue Growth, Profit Growth, Team Growth & More Time With Family

Andrew Markew

From $35 Million To $75 Million While Creating A "Best Place To Work" Culture

Wynford is respected as one of the leaders in Canada in large scale corporate events and incentive travel programs.  However, they found themselves stuck at about $35 million in revenue.  In addition, most initiatives and quality control was driven by the 2 leaders who didn't have full confidence in understanding the financial performance of the business.

Deb's Co-CEO was originally skeptical about bringing in a coach and believed working on culture was a waste of time. (His language was slightly more colorful than that).  

However, after some cajoling, they took on the challenge.  Deb dug into the numbers.  They drove cultural change and elevated the standards.  And they strategically targeted process improvements.  

"Our business was doing around 35M in sales and we had a crazy goal (and one we were afraid of) to grow that to 70M. Long story,short, with Warren’s coaching we hit that number. His advice, leadership, mentorship, humour, authenticity and ability to understand my challenges helped me immeasurably in growing from my then Co-Vice President Status to Co-President and Majority Shareholder to Co- CEO and Full Ownership of our business today. Warren’s leadership has not only been a huge “wind-beneath-my-wings” but he has managed to take my naysayer partner and transform him into the guy who says…”Let’s book a session with Warren, we need to do some growing and make some changes to our business!"

Deb Niven

Co-ceo of Wynford group

The results

Initially, through improvements in processes and through a deeper understanding of their numbers, they increased profitability without increasing sales.  Subsequently, they were able to grow revenue to over $75 million.  But most importantly, with the work on culture, they have been named Best Place To Work in their category.  Deb's co-CEO, who once thought working on culture was a waste of time now says "Culture...It's everything."

Wynford Group

Incentive Travel and Corporate Event Management

From $35 million to $75 million and Best Place To Work

Deb Niven

From Stress and Struggle To A Freedom-Creating Exit, Through Strategy, Culture and Financial Management

Raye came to Warren with an interesting conundrum.  He had a high value product that solved clear pains for a distinct and under-served market niche. However, growth was less than stellar, the team was underperforming and the financial situation didn't leave him with a lot of room to maneuver. 

“As an entrepreneur, I’m used to doing my own thing which for the most part is ok. It’s not ok when I’m unfocused, unmotivated or uninspired by my business.  I know that Warren is a coach but I’m beginning to look at him more as a close senior partner in my business that honestly opens my mind to looking at details on another level. I wish I had done this years ago"

Raye Ackerman

Founder of ITS Dispatch

Together we mapped out a series of operational strategic plans.  To his great credit, Raye was a model of personal accountability, ensuring plans were implemented.  In short order, his sales team improved their performance and his control over his margins and cash flows did a 180.  But, what was the true turning point was the transformation of his culture from one where people merely fulfilled tasks to one where people embraced and protected their values. 

The results

Everything no longer fell squarely on his shoulders.  Soon, team members were stepping up and taking ownership.  He had other leaders he could rely on to get things done.  This resulted in much smoother operational systems, consistent growth, and growing profits.  This transformation caught the eye of large player in his industry that made a "too good to refuse" offer to buy the business.

After the sale, Raye and his wife realized a dream and started a foundation supporting youth education.  Not one to sit still, Raye has gone on to pursue other entrepreneurial ventures.  

ITS Dispatch


From stress, and substandard outcomes to high value exit, start of a foundation and new businesses

Raye Ackerman

From A Collapse In Demand Due To COVID, To 3 Profitable Services Lines, A Team Of Rockstars And Healthy Cash Flows

"Warren's strategy process and his ability to keep us focused on what matters most has been instrumental in guiding us through the greatest existential risk in the history of my business. COVID can't keep us down!"

Mark Dosman

Founder of strategic site selection

Mark's business has long been a leader in securing locations for corporate events.  When COVID decimated the event industry, companies began cancelling events.  Working through the Business That Matters Playbook, the entire leadership team became engaged in the search for the pivot.  Based on an evaluation of resources, market trends and internal capabilities, we examined several options and focused on 2. Those options generated both activity and cash flow to sustain the organization through the pandemic. 

The results

As the world reopens, the business now has 3 profitable service lines.  Team surveys show the culture is at a renewed and high level of engagement.  And the clarity of the cash and financial resources of the firm give Mark and his leadership team a line of sight on their resources into the future. This allows them to make strategic decisions for the long term growth of the business, such as key hires and engaging relevant external agencies. 

Strategic Site Selection

Event Destination Selection

From facing a collapse in demand due to COVID, to 3 profitable services lines, a team of rockstars and healthy cash flows

Mark Dosman

Meet Your Growth Coach

Business Coach.  Recovering Lawyer. Serial Entrepreneur. College Professor. Actor/Theatre Director.  Charity Board Director.

I've done a lot of things.  I believe this broad ranging and diverse set of experiences give me some unique insights and perspectives on what it takes to succeed as an entrepreneurial leader.

And one thing over 20 years of coaching has taught me is there is no single approach that works for everyone.  Anyone who tells you "THIS" is the way to succeed is someone you should run from.

Because of this flexible approach, my clients have enjoyed 8 figure exits, 7 figure salaries, significant impacts and the freedom that comes from having concrete business skills, a High Performance Culture and clarity of direction and purpose.

Click here for a video with my full story

Ready to get started?

Schedule Your BTM Discovery Call today!

This call is perfect for ethical values-Driven entrepreneurs looking to:
  • Increase your impact by growing your revenues and profits
  • End chaos and gain control over the growth of your business
  • Achieve clarity on the direction and path of your business
  • Build a High Performance Team you can trust rather than complain about people who don't care enough
  • Have the confidence to focus on what you most enjoy doing with the certainty that you'll never have to compromise your values.