Whitby Business Coaching

Home to the Durham Region headquarters, Whitby was named for its sister seaport town in England.

The BTM System

With the Business That Matters System, complexity is made simple. Warren Coughlin gives businesses the tools and guidance they need to make the world a better place, and make more money while they’re at it.
Through the understanding and building of three primary foundations, the heights your business will reach are boundless.

Keep Score

Your decisions should be driven by data, and you can’t be gambling with your business’ future. Use the results you have to dictate the most effective path forward.

Build a Winning Team

High performers like to play with other high performers. You need to build a culture that supports and develops those with the skills who will help your business most.

Follow a Game Plan

No plan survives first contact, but no one is ever upset they had one. If you set the right expectations and lay the groundwork, your team will do the rest.

With its natural harbour on Lake Ontario and connections to both Lake Simcoe and Georgian Bay, Whitby is positioned for both trade and relaxation. During the second world war, Whitby was also home to a secret spy training facility!

I believe your business should be two things: deeply fulfilling and successful. The name of the game is success and impact, and I can help you achieve both. A growth-focused strategy from an expert business coach in Whitby will have you prepared for the next stage of your business journey.

Just Ask My

Whitby Clients:

Whitby Shores Landscaping

“While I had the drive to hustle hard, I didn’t have the skills to hustle smart. Warren brought to me and my company the expertise that’s driven our success. As a coach, mentor and role model, his combination of fierce commitment to values and to excellence in systems has helped revitalize my business.”