This can be seen as a bit unfair. Someone who has just started in the previous year or 2 won’t have a track record and they may very well be excellent. So, it’s just one of the considerations that you should bear in mind and I don’t think you should make it solely on this. Having said that, in 2022, my clients experienced an average revenue increase of $2.3 million and an average profit increase of $420,000. And not one saw a downturn. By any metric, those are decent results, with the full disclaimer that I wasn’t in there doing the work; I was coaching them. The results are truly the result of the efforts of the owner.

You have to think that if someone sucks, people aren’t going to keep paying them month after month. My average client retention is about 2.5 years. I like to think they keep me around for a reason.

To be fair and honest, I came to this after years of coaching. What many coaches do (and I used to as well, so I’m not knocking them), is respond to the issues that clients bring up each week. The coaching then helps them address that issue, which is helpful. But if you, the client, aren’t focusing on the most important things, it can all be busy and tactical without moving the needle in the business. Sort of like cleaning the windows while the basement is flooding. So, yes. I do have a very detailed framework and program that produces guaranteed results. See the BTM Foundations System for a summary.

Not enough people consider this question deeply enough. A coaching relationship is an important and sometimes intense one. I’ve had clients tell me that I know them better than their spouses do. That means there needs to be a high level of trust; you need to not just believe, but KNOW that the coach has your best interests at the centre of the relationship.

My approach is best described using what has, sadly, become an overused word: authenticity. I work to build authentic open relationships that are, at their core, collaborative. I’m pretty darn lucky in that I consider my clients my friends. I know them, they know me. There’s no artifice or putting on a face or style. I listen intensely, I collaborate with you to develop solutions and action plans, together we make sure those plans are put into action and sometimes we debate to make sure we’re uncovering our assumptions. I’m not a d*^k who makes you feel bad. But I don’t just let things slide either. If you’ve said you want to get somewhere, well, we aren’t going to just accept lame excuses for not getting there. And we try to have a laugh or two as we go along.

No one is a perfect match for every coach. Nor is every coach a great match for every client. I seem to work best with business owners who have a combined and aligned set of interests such that they want to produce quality experiences for their customer, to run their business according to important values, to make a lot more money so that they can have even greater impacts. Read more about this in our BLOG.

You’re right. If you go to any networking event, you can’t go without speaking to someone who calls themselves a coach. You can read about the differences and about what one you need in this BLOG.