Business owners Currently doing $750K-$10M
Take back control and STOP Playing Whack-A-Mole with your business!
Learn how to Grow Your Business and maximize your influence Without Grindingly Long Hours, Sleep Stealing Stress & Disheartening Profits
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Your 90 Day
Business That Matters Satisfaction Guarantee!
At the end of 90 days, you will have:
If you are not satisfied with the plan and direction of your business at the end of 90 days, I will give you every last cent of your investment back, no questions asked.
All you have to do is be willing to follow a proven model , with my guidance, that's been designed specifically to help ethical, values-driven entrepreneurs end the chaos and get control over your business and its growth
For The Ambitious Business owner
The Business That Matters
Chances are you ended up in this situation because you possess some great personality traits.
You’ve got where you are by:
Priding yourself on excellent quality products/services.
Building strong relationships with clients.
Working incredibly hard.
Going with your gut and making decisions quickly.
Taking control & responsibility (even if it wasn’t your job to do so) when shit was hitting the fan.
All good things to do as an individual.
But they’ve created a bottleneck in your business and that bottleneck is you.
The good news is those same qualities will help you get out of this.
Often times entrepreneurship chose us and not the other way around.
You didn’t study or work your way up the “management hierarchy” on someone else's dime to become a CEO.
Your business grew as you took on more and more responsibilities.
The bad news is that running a business like that often leads to you saying things like;
“We don’t have enough cash flow”
“My people are driving me crazy”
“I’ve grown but it’s become so hard to manage I’m thinking of going back to the way it was.”
“I’ve been the same size for too long”
“We’re not getting enough repeats and referrals ”
Or one of the final catalysts to a business's ultimate demise.
“I’m no longer doing the work I enjoy"
You can’t allow that to continue.
Especially, if you want to avoid your business becoming one of those that just plod along in the world of average.
Or if you dream of seeing the business grow to the heights that you know you’re capable of taking it.
If you’re like myself and my clients, the thought of the business failing to reach its full potential is almost as bad as the thought of it failing completely.
It keeps you awake at night as you think of what that would mean to your family, your staff and yourself.
But I’ve even more good news for you…
You’ve already done the hard work.
Only 40% of small businesses are profitable.
Only 9% make it to $1 million in revenue and less than 1% make it to $10 million
Less than 14% of small business owners take a salary of more than $70k.
That’s NOT YOU!!! You already breathe rare air with an elite group of business owners.
It's ok to want more. You’ve proven you have the drive to excel.
Now you need the tools, skills and support to get to a higher level.
The level where you’ll be able to look at that business you built with a huge sense of pride and achievement.
Knowing you’ve built something immensely valuable.
Not just to you and your family.
But valuable to your staff and the wider community as a whole(maybe even valuable to a buyer, one day!).
Imagine how good you’ll feel when you have your business under control.
When you’re doing the work you want.
Working with a team of people that know exactly what they need to do and when it needs to be done.
Without constantly needing you to put out fires they should be handling.
Knowing the respect you’ve earned is recognised across your community and in your industry.
It might seem like a bit of a dream now but it is the reality for other top business owners just like you.
Like Mark from Strategic Site Selection;
He went from facing a collapse to 3 profitable services lines, a team of absolute rockstars and healthy cash flows.
Or Andrew from Whitby Shores Landscaping;
He was competing with more established competitors in the area.
While struggling to juggle being the salesperson, HR, supervisor and financial manager etc... all at once.
To 280% revenue growth, an extra $2 million in profit, acquisition of a new company and more time with his family.
Or even Cynthia;
She went from sitting in the accountant's office during the 2009 financial crisis considering shutting down her business to fighting back and mapping out a recovery strategy.
Getting rid of all non-aligned team members and selling the business two years later for 7 figures.
Now you’re probably thinking, what changed their fortunes?
After they started working with me they put the systems, processes and staff in place to create a business that’s;
Easier to run.
Has a high-performing culture with competent and reliable management/staff.
Doesn’t rely on the owner to run everything.
Has healthy cash flow and higher profits.
Offers a clear way to determine the value of the business(even if you don't plan on selling).
You can get similar results.
And have all the foundations in place in as little as 90 days with the Business That Matters Foundations System.
Now you’re probably wondering "who are you and how can you make such a big promise?"
My name is Warren and I'm typically brought in by successful and ambitious business owners that are stuck between $750k and $10 million in revenue, within Canada and the US.
The type of people that provide a great service to their clients and take pride in that.
However they have, perhaps reluctantly, identified that they hit a bottleneck for growth.
They typically feel frustrated and recognise the lack of control they currently have but are willing to ask the question; Am I really managing the business the best I can?
They recognise they need help to improve their business and that my track record shows I’m one of the best to help them do it.
But I'll be direct, I am not for everyone.
Empowering a team of people to A-player status is a process, it takes work.
The reason people say No to me is that they don’t believe they can take back control of their business while having more freedom & fun doing so than they have had in years.
They fear change and it puts them off implementing the necessary plan of action.
Over the years I’ve done a lot of things, from college professor to actor to recovering lawyer.
All leading up to the serial entrepreneur and business coach I am today.
This broad-range and diverse set of experiences gives me unique insights and perspectives on what it takes for you to blow through the ceiling you’re banging against.
The one thing over 20 years of coaching has taught me is there is no single approach that works for everyone.
Yes, there are common denominators in successful businesses.
But because of different experiences and insights gained from multiple industries, my clients have enjoyed 8-figure exits, 7-figure salaries and the freedom that comes from having concrete business skills, a high-performance culture and clarity of purpose.
All that experience built what is now known as:
The Business That Matters Foundations Systems
See you only have three resources to make a change:
Time, Team and Money.
The BTM Scorekeeper System takes care of the money.
The BTM High performance Process takes care of the team.
And Your BTM Playbook makes sure the right people are doing the right things at the right time.
Controlled Growth, Predictable Profits, and the Confidence in the Future of Your Business
In the next 90 days you will nail down the 4 foundations for your future growth.
No more reactivity or management by "WAG" (Wild Ass Guessing).
Pin the tail on the donkey is a fun kids game.
It sucks as a business strategy.
You need and deserve more control, clarity and direction.
Here are the 4 BTM Foundation Steps to get you there...
The BTM Scorekeeper System
How do you know if you're winning or losing if you don't know how to keep score?
Using the proprietary BTM Financial Clarity Dashboard, you'll have confidence in your key financial indicators, trends, ratios and comparative performance by month, quarter and year.
You'll also have a 3 month cash flow projection so you can make informed decisions about hiring, marketing, purchases and more.
This then allows you to set realistic goals and plans of action that - <GASP> - actually take into account the reality of your available resources.
The BTM High Performance Process
Remember, it's your workforce that will execute your strategy.
So, it's critical that you get this right.
Creating the "rules of the game" will empower high-performing and competent staff.
No one likes to play on a line with a slacker.
When you create a team that hungers to win, everyone raises their game.
Traditionally it can take months to do this and even then most fail.
You'll make these changes in as little as 4 hours and get better results than most businesses could ever dream about even if you don't know where to start.
Your BTM Playbook
Having worked with businesses from Start-up to $150 million, I saw a consistent struggle with creating operational strategic plans that could be developed and executed with simplicity.
So I created The BTM Playbook as the backbone of the business.
It automates the front end of the strategic planning process, freeing you from a ton of time and hard analysis.
With my personal input, it guides you through the development of year-long goals and priorities to the creation of a clear 90 Day Plan of Action.
Everyone will know who is accountable for what and by when.
Ensuring things gets done on time and to a high level!
Execution: BTM Style
Most strategies fail.
But they don't fail because they were bad plans.
They fail in execution.
They fail in execution because the company has no method of execution.
Thus when the inevitable "unknown" emerges the plan gets abandoned in favour of the "matter of the moment".
Instead, you and your staff will have a simple and clear decision-making process.
That is time efficient and prevents the uncertainty that blows plans out of the water.
Best of all you'll never have to make the decisions that your staff should be able to handle. They'll be completely confident in knowing the right answer.
Leaving you to make the high-level decisions to keep everything on course.
I’ve worked with more than 100 satisfied clients, Scroll Down for case studies
Check out the results we've achieved for some of our clients...
280% Revenue Growth, An Extra $2 Million In Profit, Acquisition Of A New Company And More Time With Family.
Andrew has always been committed to excellence. That’s why his clients love him. But with just 2 crews and more established competitors, he was salesperson, maintenance chief, HR manager, team supervisor and financial manager.
In a seasonal business, that meant long hours and high stress.
Together, we evaluated the 3 tiers of customers he served, his margins for each and his conversion rates.
We chose to target larger jobs, even though competitors had more established reputations.
To do this, we revised his Unique Selling Proposition, up-levelled his sales skills and sales process. We also redefined his culture, hired to that culture and exited those who didn’t fit.
"While I had the drive to hustle hard, I didn’t have the skills to hustle smart.
Warren brought to me and my company the expertise that’s driven our success. As a coach, mentor and role model, his combination of fierce commitment to values and to excellence in systems has helped revitalize my business."
CEO of Whitby shores Landscaping
Revenue has almost tripled to over $5 million.
Average job size has doubled. Margins have grown.
From 9 employees to 34.
Winter snow removal revenue increased by 30%.
Purchased another company to complement his existing services. Combined, that will add more than $2 million in profitability.
And as importantly, he now has a trusted leadership team committed to the culture and to the business’ growth. That means, in his busiest season, he is able to be at home with his children for dinner.
Whitby Shores Landscaping
Revenue Growth, Profit Growth, Team Growth & More Time With Family
From $35 Million To $75 Million While Creating A "Best Place To Work" Culture
Wynford is respected as one of the leaders in Canada in large scale corporate events and incentive travel programs. However, they found themselves stuck at about $35 million in revenue. In addition, most initiatives and quality control was driven by the 2 leaders who didn't have full confidence in understanding the financial performance of the business.
Deb's Co-CEO was originally skeptical about bringing in a coach and believed working on culture was a waste of time. (His language was slightly more colorful than that).
However, after some cajoling, they took on the challenge. Deb dug into the numbers. They drove cultural change and elevated the standards. And they strategically targeted process improvements.
"Our business was doing around 35M in sales and we had a crazy goal (and one we were afraid of) to grow that to 70M. Long story,short, with Warren’s coaching we hit that number. His advice, leadership, mentorship, humour, authenticity and ability to understand my challenges helped me immeasurably in growing from my then Co-Vice President Status to Co-President and Majority Shareholder to Co- CEO and Full Ownership of our business today. Warren’s leadership has not only been a huge “wind-beneath-my-wings” but he has managed to take my naysayer partner and transform him into the guy who says…”Let’s book a session with Warren, we need to do some growing and make some changes to our business!"
Co-ceo of Wynford group
Initially, through improvements in processes and through a deeper understanding of their numbers, they increased profitability without increasing sales.
Subsequently, they were able to grow revenue to over $75 million. But most importantly, with the work on culture, they have been named Best Place To Work in their category.
Deb's co-CEO, who once thought working on culture was a waste of time now says "Culture...It's everything."
Incentive Travel and Corporate Event Management
From $35 million to $75 million and Best Place To Work
From Stress and Struggle To A Freedom-Creating Exit, Through Strategy, Culture and Financial Management
Raye came to Warren with an interesting conundrum. He had a high value product that solved clear pains for a distinct and under-served market niche. However, growth was less than stellar, the team was underperforming and the financial situation didn't leave him with a lot of room to maneuver.
“As an entrepreneur, I’m used to doing my own thing which for the most part is ok. It’s not ok when I’m unfocused, unmotivated or uninspired by my business. I know that Warren is a coach but I’m beginning to look at him more as a close senior partner in my business that honestly opens my mind to looking at details on another level. I wish I had done this years ago"
Founder of ITS Dispatch
Together we mapped out a series of operational strategic plans. To his great credit, Raye was a model of personal accountability, ensuring plans were implemented.
In short order, his sales team improved their performance and his control over his margins and cash flows did a 180. But, what was the true turning point was the transformation of his culture from one where people merely fulfilled tasks to one where people embraced and protected their values.
Everything no longer fell squarely on his shoulders. Soon, team members were stepping up and taking ownership. He had other leaders he could rely on to get things done.
This resulted in much smoother operational systems, consistent growth, and growing profits.
This transformation caught the eye of large player in his industry that made a "too good to refuse" offer to buy the business.
After the sale, Raye and his wife realized a dream and started a foundation supporting youth education. Not one to sit still, Raye has gone on to pursue other entrepreneurial ventures.
From stress, and substandard outcomes to high value exit, start of a foundation and new businesses
From A Collapse In Demand Due To COVID, To 3 Profitable Services Lines, A Team Of Rockstars And Healthy Cash Flows
"Warren's strategy process and his ability to keep us focused on what matters most has been instrumental in guiding us through the greatest existential risk in the history of my business. COVID can't keep us down!"
Founder of strategic site selection
Mark's business has long been a leader in securing locations for corporate events. When COVID decimated the event industry, companies began cancelling events. Working through the Business That Matters Playbook, the entire leadership team became engaged in the search for the pivot. Based on an evaluation of resources, market trends and internal capabilities, we examined several options and focused on 2. Those options generated both activity and cash flow to sustain the organization through the pandemic.
As the world reopens, the business now has 3 profitable service lines.
Team surveys show the culture is at a renewed and high level of engagement.
Clarity of the cash and financial resources of the firm give Mark and his leadership team a line of sight on their resources into the future.
This allows them to make strategic decisions for the long term growth of the business, such as key hires and engaging relevant external agencies.
Strategic Site Selection
Event Destination Selection
From facing a collapse in demand due to COVID, to 3 profitable services lines, a team of rockstars and healthy cash flows
Who Does The BTM Foundations System Work For?
First, I can tell you who it doesn’t work for.
Start-ups that haven’t been kicked in the teeth enough to know that they don’t know everything or that they can benefit from outside advice.
That haven’t been around long enough to be faced with what it's like to have the weight of a business resting on their shoulders for a prolonged period of time.
If you find yourself attracted to excuses like it’s the economy, competitors, Covid or some other identifiable excuse, then chances are the BTM Foundations System isn’t going to help you.
But if you’re of the school of thinking that says most business problems aren’t external, they’re internal, then you’re in the right place.
You might be the type of person that gets the best results if...
You’re the owner of a service-based business.
Making between 750k and 10 million in revenue.
Whether it is event management, web development, landscape architecture, contracting, design, legal or recruiting services etc…
You are consistently challenged in delivering projects using the inventory of human hours in a consistent and profitable way.
You pride yourself on doing excellent quality work.
You strive to build strong relationships.
You aren’t someone who just wants to make a buck.
You want to create something of value while making a good living.
You may be a bit impulsive or not fully disciplined having progressed on “Gut-based” decisions, but want to do it better.
Maybe you're annoyed knowing that your people and business have the potential to excel, to grow personally and in the process grow your business to new heights but that potential isn't being realized.
So, if you want to grow your business with full control, predictable profits and confidence in the future of your business, lets talk.
GET MY 3 killer mistakes report
Are You Making These 3 Killer Mistakes That Hold Down Your Profits and Steal Your Sleep?
Once you’ve hit 7 & 8 figures in revenue, you’re presented with a whole new set of challenges.
If you want to avoid playing whack-a-mole, with every issue landing on your plate;
Or if you want to gain clarity on how to move up to the next level without additional stress:
You MUST avoid these 3 common and debilitating mistakes. If you don't, you could be creating for yourself too many sleep-deprived nights and profits that leave you disappointed.
In this free report, you'll discover steps to:
Meet Your Growth Coach
Business Coach. Recovering Lawyer. Serial Entrepreneur. College Professor. Actor/Theatre Director. Charity Board Director.
I've done a lot of things. I believe this broad ranging and diverse set of experiences give me some unique insights and perspectives on what it takes to succeed as an entrepreneurial leader.
And one thing over 20 years of coaching has taught me is there is no single approach that works for everyone. Anyone who tells you "THIS" is the way to succeed is someone you should run from.
Because of this flexible approach, my clients have enjoyed 8 figure exits, 7 figure salaries, significant impacts and the freedom that comes from having concrete business skills, a High Performance Culture and clarity of direction and purpose.
Click here for a video with my full story